MOTORCOACH COUNCIL SEEKS FINAL FOUNDING PARTNER VISIONARIES
- Denver, CO (February 23, 2009) – The Motorcoach Council Inc. is nearing the end of its Founding Partners program, and wants to ensure Those who still wish to be among the initial group of visionaries on-board from the beginning take advantage of that opportunity before the chance to do so ends March 15.
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TENNESSEE MOTOR COACH ASSOCIATION CHALLENGE
- Kingsport, TN (February 20, 2009) – Tennessee Motor Coach Association Challenges All State, Regional National Associations to Match $25,000 Contribution to Motorcoach Council of North America
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WRAPPING IT UP: MOTORCOACH COUNCIL WANTS EVERYONE ONBOARD
- Schaumburg, IL (January 20, 2009) – In its quest to promote public awareness and improve perceptions of motor coach travel, the Motorcoach Council has extended its deadline for participation in the Founding Partners Program to March 15.
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MOTORCOACH COUNCIL BRINGS IT'S MESSAGE TO EXPO, MARKETPLACE
- Denver, CO (January 1, 2009) – The Motorcoach Council will seek to expand its industry visibility in January by participating in two major events, the UMA Motorcoach Expo 2009 here and the American Bus Association Marketplace in Charlotte, N.C.
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MOTORCOACH COUNCIL MISSION HAS NEVER BEEN MORE TIMELY
- Denver, CO (December 15, 2008) – Traveling by motorcoach would seem like an obvious and smart travel choice and yet, in spite of compelling arguments for choosing the bus as a means of transportation, the industry seems to have lost its voice amidst the din of new car and airline advertisements.
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MOTORCOACH COUNCIL SETS TIMELINE FOR FOUNDING PARTNERS PROGRAM
The Motorcoach Council Inc.'s Founding Partners program is limiting its time frame to ensure recognition of those operators and associations that have demonstrated the vision and leadership to get involved early.
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MOTORCOACH COUNCIL REACHES $100K FUNDRAISING MILESTONE
The Motorcoach Council Inc. has just surpassed a key fundraising milestone for its consumer awareness campaign—the $100,000 mark. That will help launch the ambitious agenda of the Council, which aims to target consumers directly with its advertising efforts to fill more seats on every motorcoach.

“We don’t want to compete with the national associations or become another bus brokerage service,” Council spokeswoman Heather Horton told the Insider. “Our efforts are focused on targeting consumers with an education and outreach campaign that conveys the numerous attributes of motorcoach travel.”
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FINELIGHT CHOSEN AS AGENCY OF RECORD FOR MOTORCOACH COUNCIL
- Bloomington, IN (Nov 6, 2008) – The Motorcoach Council has recently appointed Finelight as its agency of record. Finelight will lead the organization's national consumer and business-to-business marketing efforts.

A pool of prospective marketing and advertising agencies competed in an extensive agency review. Finelight won the account based on a number of criteria including creativity, strategy, process and chemistry.
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MOTORCOACH COUNCIL HIRES NATIONAL PROMOTIONAL FIRM
- Denver, CO (October 15, 2008) – The Motorcoach Council, the fledgling organization that wants to promote motorcoach travel to a national audience, has hired a Bloomington, Ind.-based marketing firm.
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MOTORCOACH COUNCIL KICKS OFF FOUNDING PARTNERSHIP PROGRAM
- Denver, CO (September 1, 2008) – The newly formed organization that hopes to boost motorcoach travel in the United States and Canada by highlighting its many benefits is gaining strong support from throughout the industry.
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MOTORCOACH COUNCIL EXTENDS DEADLINE FOR MARKET RESEARCH, BRANDING AND ADVERTISING RFP (REQUEST FOR PROPOSALS)
- Denver, CO (July 14, 2008) – The Motorcoach Council, Inc. has elected to extend the calendar of dates for their first request for proposals (RFP) to solicit firms capable of developing and executing a comprehensive and multi-faceted marketing strategy for a two-year campaign that promotes the motorcoach industry as the safest, most convenient and cost effective, luxurious means of environmentally conscious transportation.
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TIME FOR THE INDUSTRY TO GO ON THE MARKETING OFFENSIVE
- Denver, CO (July 1, 2008) – It seems like every time there's a big motorcoach-oriented meeting, local media briefly swarm the venue and gush about how nice buses have become. They top it off by saying: "Ooops. ... We're not supposed to call them buses anymore. They're motorcoaches!"
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COACH OPERATORS COUNCIL SETS AMBITIOUS NEW GOALS
- Denver, CO (July 1, 2008) – Formed less than a year ago, the organization that planned to promote the industry nationally by emphasizing the "green" aspects of motorcoach travel - "Go Coach, Go Green" - has recreated itself and is developing plans for a broader promotional campaign.
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NEW NOT-FOR-PROFIT MOTORCOACH COUNCIL SEEKS START UP CAPITAL VIA FOUNDING PARTNERS PROGRAM
- Denver, CO (June 13, 2008) – The non-political, not-for-profit Motorcoach Council, Inc. began its first fundraising campaign, The Founding Partners Program, earlier this month to raise capital for year one operating and marketing expenses.
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MOTORCOACH COUNCIL SEEKS PROPOSALS FOR MARKET RESEARCH, BRANDING AND ADVERTISING CAMPAIGN
- Denver, CO (June 13, 2008) – The Motorcoach Council, Inc. has released its first request for proposals (RFP) to solicit firms capable of developing and executing a comprehensive and multi-faceted marketing strategy for a two-year campaign that promotes the motorcoach industry as the safest, most convenient and cost effective, luxurious means of environmentally conscious transportation. The Council expects to award one or two contractors as a result of this RFP depending on their scope of service, professional background and pricing structure. The maximum amount available for this project is $1.1 million in year one.
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GREEN OPERATORS BECOME MOTORCOACH COUNCIL
- June 9, 2008 – The Green Operators group has announced a number of major developments in the group—starting with a new identity as Motorcoach Council, Inc. “We have decided to move beyond the ‘Go Coach. Go Green’ marketing campaign that we originally introduced to you,” group spokeswoman Heather Horton said in a letter to supporters.
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NEW MOTORCOACH COUNCIL INCORPORATES
- Denver, CO (May 8, 2008) – A new not-for-profit organization, Motorcoach Council, Inc., was incorporated on April 11, 2008 to facilitate an industry-wide effort to educate the traveling public about the many benefits of selecting motorcoach transportation. In the face of escalating environmental concerns and rising fuel costs, the motorcoach has been redefined and rediscovered as a community-centric transportation solution. Today’s new motorcoach provides the safest, most convenient, cost effective and environmentally conscious way to travel.
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